BMW US Reports Increase of 7.7% for January 2010 Sales

With sales up 7.7 percent in January to 15,410 vehicles, the BMW Group in the U.S. (BMW and MINI combined) had a good start into the year 2010.

Sales of BMW brand vehicles increased 7.6 percent in January for a total of 13,163 vehicles compared to 12,232 vehicles reported in the same month a year ago. MINI USA reported sales of 2,247 automobiles, an increase of 7.9 percent compared to 2,082 cars reported last January.

“Traffic in our showrooms was a bit sporadic this month but combined with a strong December we are delighted to see a positive January gain,” said Jim O’Donnell, President of BMW of North America, LLC. “The new 7 Series had a particularly encouraging performance, assuming segment leadership with over 1,300 units sold.”

One the used car side, sales of BMW’s Certified Pre-Owned vehicles were down 25.6 percent, to 7,443 CPO vehicles versus 10,007 vehicles in January 2009. Despite a industry-wide slow start coming out of the 2010 gate, BMW’s used car business expects to hold their own this year.

Table: Sales BMW of North America, LLC, January 2010